Company News, Patents

Olaplex LLC Sues L’Oréal

Says beauty giant is infringing on its technology.

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By: Christine Esposito

Editor-in-Chief

Olaplex LLC, a Santa Barbara, CA hair care company, is suing L’Oréal alleging both false advertising and patent infringement.   Olaplex markets a three-step hair process to restore compromised hair, specifically bond builders. Two of the products are designed to be used in the salon; the third is for home use.   Documents were filed in the United States District Court for the Central District of California. In court filings, Olaplex contends L’Oréal attempted to hire key Olaplex’s employees,...

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